At the time of posting, we have about 12 hours to go before the official kick-off of Ridley Scott and Kevin MacDonald’s YouTube Life in a Day project. The idea is simple: get thousands of people around the world to submit their Life in a Day via YouTube. The “compelling and distinctive” footage (shot in a mere 24 hours) will be put together, all montage-like, to form Life in a Day; set to premiere at the 2011 Sundance Film Festival.
Crowd-sourcing is nothing new. But crowd-sourcing for the big screen? That’s bound to set some conversations alight in media-land, where the nerds are always itching to be a part of something massive, new and exciting. My good self included. Will I be participating in this 24-hour madness? Hells yeah!