I’ve been a fairly slow to accept QR codes as a effective (and creative) method of content distribution. For me, personally, I always found it too much of a hassle to install a reader and scan the code, only to get directed to a website. But then I realised that I was being boring, not thinking out of the box, and not seeing the big picture.

There have been some great creative QR code integration, that have allowed me to look at these little bits of graphical code in a completely different light.

Following my previous post about virtual resumes, here’s a good one by Victor Petit, who turned his otherwise boring, two-dimensional resume into a cross-platform, interactive, multi-media masterpiece.

Tesco/Homeplus launched one of the most interesting and engaging uses of mobile web with their subway virtual store in South Korea.

I’m also a big fan of these Victoria’s Secret ad mockups.

These innovative uses of QR codes lets us experience the message, allowing you to interact with the ‘real world’ and the virtual space simultaneously. Think of different and exciting ways to engage your audience through your mobile site. Even better? Relate it to that physical space. Create a new dimension. Deliver.