Comments for ElliotOwl http://elliotowl.com/blog digital dude Sun, 15 Jan 2012 01:44:52 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Community Management by Kate Kendall by Community management workshop take two « Kate Kendall http://elliotowl.com/blog/2011/11/29/community-management-by-kate-kendall/#comment-358 Community management workshop take two « Kate Kendall Sun, 15 Jan 2012 01:44:52 +0000 http://elliotowl.com/blog/?p=444#comment-358 [...] startups and small biz. Nadia from ElliotOwl did a write-up of the event, which you can check out here. There’s also some lovely feedback below, which might help convince you to come hang with me [...] [...] startups and small biz. Nadia from ElliotOwl did a write-up of the event, which you can check out here. There’s also some lovely feedback below, which might help convince you to come hang with me [...]

]]> Comment on Community Management by Kate Kendall by Kate Kendall http://elliotowl.com/blog/2011/11/29/community-management-by-kate-kendall/#comment-343 Kate Kendall Tue, 29 Nov 2011 02:01:29 +0000 http://elliotowl.com/blog/?p=444#comment-343 Thank you SO much for coming along and for doing a write-up! Feeling very grateful/lucky. Hopefully I didn't chew everyone's ear off and there was enough discussion/break time. I'll shoot through all the info covered later this week. Thanks again! @katekendall :) Thank you SO much for coming along and for doing a write-up! Feeling very grateful/lucky. Hopefully I didn’t chew everyone’s ear off and there was enough discussion/break time. I’ll shoot through all the info covered later this week.

Thanks again!
@katekendall :)

]]> Comment on What is a social strategy? by A day in a life of a community manager | Social Media Consultant http://elliotowl.com/blog/2011/08/30/what-is-a-social-strategy/#comment-331 A day in a life of a community manager | Social Media Consultant Tue, 06 Sep 2011 04:43:05 +0000 http://elliotowl.com/blog/?p=427#comment-331 [...] Originally posted on ElliotOwl #dd_ajax_float{ background:none repeat scroll 0 0 #FFFFFF; border:1px solid #DDDDDD; float:left; [...] [...] Originally posted on ElliotOwl #dd_ajax_float{ background:none repeat scroll 0 0 #FFFFFF; border:1px solid #DDDDDD; float:left; [...]

]]> Comment on Paper or pixel? by QR codes | Social Media Consultant Melbourne http://elliotowl.com/blog/2011/08/05/paper-or-pixel/#comment-327 QR codes | Social Media Consultant Melbourne Sat, 27 Aug 2011 09:38:29 +0000 http://elliotowl.com/blog/?p=398#comment-327 [...] my previous post about virtual resumes, here’s a good one by Victor Petit, who turned his otherwise boring, two-dimensional resume [...] [...] my previous post about virtual resumes, here’s a good one by Victor Petit, who turned his otherwise boring, two-dimensional resume [...]

]]> Comment on Paper or pixel? by QR codes | Propaganda House Blog http://elliotowl.com/blog/2011/08/05/paper-or-pixel/#comment-325 QR codes | Propaganda House Blog Mon, 22 Aug 2011 22:15:00 +0000 http://elliotowl.com/blog/?p=398#comment-325 [...] my previous post about virtual resumes, here’s a good one by Victor Petit, who turned his otherwise boring, two-dimensional resume [...] [...] my previous post about virtual resumes, here’s a good one by Victor Petit, who turned his otherwise boring, two-dimensional resume [...]

]]> Comment on Paper or pixel? by QR codes | | ElliotOwlElliotOwl http://elliotowl.com/blog/2011/08/05/paper-or-pixel/#comment-324 QR codes | | ElliotOwlElliotOwl Sun, 21 Aug 2011 23:14:09 +0000 http://elliotowl.com/blog/?p=398#comment-324 [...] my previous post about virtual resumes, here’s a good one by Victor Petit, who turned his otherwise boring, two-dimensional resume [...] [...] my previous post about virtual resumes, here’s a good one by Victor Petit, who turned his otherwise boring, two-dimensional resume [...]

]]> Comment on Tourism ads going viral: Australia & Iceland going head-to-head by Russell Mills http://elliotowl.com/blog/2010/06/09/tourism-ads-going-viral-australia-iceland-going-head-to-head/#comment-279 Russell Mills Wed, 16 Mar 2011 22:35:36 +0000 http://elliotowl.com/blog/?p=266#comment-279 I run a regional tourism organisation in northern NSW (around Byron Bay) and watched both the Iceland ad and (rewatched) the Australia ad after a colleague shared this link. The Iceland ad does certainly 'do it' for me and it makes me want to be one of those people getting into the weird beauty and sexiness of Iceland. By comparison the Australia ad looks jingoistic and the song is certainly not going to win any Grammy or Aria awards. But.... Ive worked in Europe promoting Australia when Tourism Australia was experimenting with more 'sophisticated' brand campaigns (think A Different Light, and the introspective Baz Lurhmann directed "Come Walkabout" ads. (not to mention the divisive Where the Bloody Hell Are You? ads My British and European colleagues told me that whether we like it or not they didnt really like the 'cerebral approach to these ads as they dont perceive Australia to be presented as 'sophisticated', 'cultured', arty or cerebral. Sure, we dont have to present ourselves as tone-deaf bogans, but is there a bit of cultural cringe at play here? The second you try to present yourself as cool you instantly arent. Australia is loved as a destination by international travellers for many reasons, but the main one is people. Like it or not, we are seen as friendly, direct, plain spoken, optimistic and uncomplicated folk. Thats what they LIKE and LOVE about the place most. Yes, thats a generalism that ignores all sorts of exceptions, but brand campaigns arent meant to be forensic dissections of the national psyche and all its permutations. Australians are not the target audience for these ads. I run a regional tourism organisation in northern NSW (around Byron Bay) and watched both the Iceland ad and (rewatched) the Australia ad after a colleague shared this link.

The Iceland ad does certainly ‘do it’ for me and it makes me want to be one of those people getting into the weird beauty and sexiness of Iceland. By comparison the Australia ad looks jingoistic and the song is certainly not going to win any Grammy or Aria awards. But….

Ive worked in Europe promoting Australia when Tourism Australia was experimenting with more ‘sophisticated’ brand campaigns (think A Different Light, and the introspective Baz Lurhmann directed “Come Walkabout” ads.
(not to mention the divisive Where the Bloody Hell Are You? ads

My British and European colleagues told me that whether we like it or not they didnt really like the ‘cerebral approach to these ads as they dont perceive Australia to be presented as ‘sophisticated’, ‘cultured’, arty or cerebral. Sure, we dont have to present ourselves as tone-deaf bogans, but is there a bit of cultural cringe at play here? The second you try to present yourself as cool you instantly arent.
Australia is loved as a destination by international travellers for many reasons, but the main one is people. Like it or not, we are seen as friendly, direct, plain spoken, optimistic and uncomplicated folk. Thats what they LIKE and LOVE about the place most. Yes, thats a generalism that ignores all sorts of exceptions, but brand campaigns arent meant to be forensic dissections of the national psyche and all its permutations.

Australians are not the target audience for these ads.

]]> Comment on I’m back by Venice Beach | Elliot Owl http://elliotowl.com/blog/2011/03/08/im-back/#comment-277 Venice Beach | Elliot Owl Tue, 15 Mar 2011 11:37:37 +0000 http://elliotowl.com/blog/?p=359#comment-277 [...] Elliot Owl digital nerd, media sponge Skip to content HomeAbout Elliot OwlContact Elliot Owl ← I’m back [...] [...] Elliot Owl digital nerd, media sponge Skip to content HomeAbout Elliot OwlContact Elliot Owl ← I’m back [...]

]]> Comment on 1,000 Fans Theory by $0.00, the future of business | Elliot Owl http://elliotowl.com/blog/2010/10/14/1000-fans-theory/#comment-198 $0.00, the future of business | Elliot Owl Thu, 21 Oct 2010 09:47:56 +0000 http://elliotowl.com/blog/?p=347#comment-198 [...] the idea that providing something for free can lead to something else. Perhaps linking this to Kelly’s 1,000 True Fans Theory, Lesser Fans may be nurtured into True Fans by feeding them with free content; telling them that [...] [...] the idea that providing something for free can lead to something else. Perhaps linking this to Kelly’s 1,000 True Fans Theory, Lesser Fans may be nurtured into True Fans by feeding them with free content; telling them that [...]

]]> Comment on I understands muh internetz moar than u by lolcats versus Wikipedia : Elliot Owl http://elliotowl.com/blog/2010/04/29/i-understands-muh-internetz-moar-than-u/#comment-156 lolcats versus Wikipedia : Elliot Owl Fri, 09 Jul 2010 07:42:01 +0000 http://elliotowl.com/blog/?p=70#comment-156 [...] Clay Shirky talking about content creation on the Web. He draws and interesting comparison between lolcats and Wikipedia, applauding the act of creating, even if it’s something as inane and [...] [...] Clay Shirky talking about content creation on the Web. He draws and interesting comparison between lolcats and Wikipedia, applauding the act of creating, even if it’s something as inane and [...]

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