Dating in the Internet Age

Online dating isn’t a new concept. Sites like eHarmony and Match.com have been around for years, both boasting a database of about 15 million registered users.

Recently we’ve been seeing an increase in the number of “niche” dating sites. Seeking Arrangement is one of them, which helps Sugar Daddies/Mommies find their Sugar Babies. From the website:

“An Arrangement is short for “Mutually Beneficial Relationship” between two people. Such a relationship is usually between an older and wealthy individual who gives a young person expensive gifts or financial assistance in return for friendship, or intimacy.”

Recently, there’s been a lot of hype over controversial site Ashley Madison, that encourages married people to have affairs. Their tagline reads: “Life is short. Have an affair.”

The site captured a lot of attention after the ad ran, and was mentioned on highly-rated talk shows like The View and Ellen; not in any particularly good way. Remember that saying: “There’s no such thing as bad press?” It seemed to work for Ashley Madison, as they now have almost 6.5 million registered users on their site.

We all know that urbanites are essentially workaholics; to the point that there hardly ever is time for a social life. These sites provide a simple solution for these single urbanites to find the companionship that they crave, without the hassle (and potential heartache) of wining and dining and playing all those ‘silly relationship games’. There’s no more Boy Meets Girl, Boy Likes Girl, Girl Plays Hard To Get, Boy Gets Girl. These sites are offering a summarised, simplified version: Boy Meets Girl, Boy Gets Girl.

After a quick browse on some of these niche dating sites, I’ve found that the people on them are fairly straightforward about what they want and who they are looking for. There isn’t a lot of flighty romantic, “I’m looking for The One” types. Most, if not all, the people on these sites are very focused and sure of what they want. One sugar daddy on Seeking Arrangement is offering to pay up to US$5,000 for a dominatrix to ravage him on a weekly basis. Another is offering $20,000 a month for an intellectual socially-aware Stepford Wife type who he could bring to social engagements and show off to his peers. One might wonder, where exactly is that line between dating with an allowance, and escorting, or frankly put, prostitution? Seeking Arrangement has a disclaimer on their site that warns professional escorts and prostitutes from joining the network, but how closely is this monitored?

This is all very new to me and I’m surprised to find that there is an increasing number of people around me who claim to have found true love (or some version of) via the World Wide Web. Fascinating. I don’t know how open I would be to ‘putting myself out there’ amongst millions of other singles, waiting to be picked out like something on eBay, but I’m definitely keeping my options open. Looks like it’s turning out to be quite the lucrative business, and like they say: “who knows?”

Have any experience in the online dating scene? I’d love to hear your thoughts/experiences!

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Hidden Pizza + Yellow Pages: the TVC

An official TVC for the Hidden Pizza hoopla has been released.

And if you were wondering, yes, it did look that good! Even better in real life, even.

Put together by Yellow Pages® and Clemenger Proximity Melbourne, Hidden Pizza was an marketing effort to remind advertisers about the benefits of advertising on Yellow Pages®.

As I said before, I think this was a fantastic effort by both the Yellow Pages® and Clemenger Proximity, and I must applaud them for the innovation and execution of the idea.

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I understands muh internetz moar than u

I had to LOL at this article I came across a couple of days back: “Facebook speak: Teenagers create secret online language”. It’s the absolute truth! I do sometimes shamelessly participate in this “secret online language” within my circle of friends, just for kicks – I find it absolutely hilarious. I’m worried, though, that this makes me a “teenager”, as the article suggests? I shudder.

For me, it all started with I Can Has Cheezburger. Everything was misspelled on purpose, it drove me insane. It was all completely ridiculous, and ridiculous is funny. It’s no wonder these internet memes are flying around the Web faster than you can say “lolcats”!

Sorry if you don’t find it funny. I have a warped sense of humour. Damn you, lolcats for distracting me!

The article talks about youths creating new words to as code for sexual innuendos so that they won’t get called out by their parents/relatives/teachers/employers who might be their ‘friend’ on Facebook. I personally have not experienced this this – all my Facebook ‘friends’ are sensible enough to not share anything that’s worth code-naming on their walls. But sure, I won’t be surprise if it’s true. Youths seem to create new means of communicating with each other, especially on the internet. Perhaps they need it to that to create a boundary that separates them from other internet users that aren’t in-the-know? Perhaps by propagating the trend, it allows them to feel as though they are a part of this niche community that isn’t lost in the vastnet of the World Wide Web? I don’t think anyone can give a straight answer to that. Thoughts?

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Hidden Pizza in Melbourne

Hidden Pizza

Hidden Pizza Restaurant: taken from official website

Melbourne was recently awash with word of free pizza. “Who? What? Where? When? FREE PIZZA?!” Yes, it was true. There was a hidden pizza restaurant somewhere in Melbourne, and all you had to do was find it to get your free pizza. The promo went on for only two weeks (insane, a pizza joint that stays open for only two weeks?!). I was lucky enough to get hold of them on the very last day. After I heard about this elusive hidden pizza, I strapped on my trusty Google gloves and did a quick search. Pulled up a couple of food blogs that gave me exact step-by-step instructions about who to call and what to say. I thought it was curious that when I was told to mention that I got the number from Yellow Pages, but okay, whatever. I wasn’t going to question free pizza!

The place was difficult to find even with the address. Tucked into a little alley in between Brunswick St and Johnston St was the rough-around-the-edges Hidden Pizza Restaurant. There was a long queue out to Brunswick St, and I remember waiting almost 45minutes just to get in! ?Since orders had to be made on the phone prior to turning up, service was pretty smooth. Steaming hot woodfired pizzas were churned out really quickly.

The place was very very beautifully designed. It looked like they were going for the abandoned barn/hermit habitat/potential murder scene look, but it all worked very well! Hundreds of Yellow Pages stacked up against one wall (clue!), recycled wooden crates for stools and tables, naked lightbulbs, handpainted wooden signs, raw concrete… and lemonade in jars?! It all tied in very beautifully. I really must applaud the designers who worked on the place – they did a fantastic job!

Hidden Pizza

Hidden Pizza interior: taken off the official website

So while I was munching on a slice of (delicious) Magarita, I got to talking with some of the other Hidden Pizza patrons. Turns out, this whole thing was a Yellow Pages marketing effort! Yeah, go ahead, kick me in the head, I do tend to be a little thick sometimes. But seriously, can you blame me for not figuring it out?! The official pizza hunting instructions said “just look it up the way you would any other business”, so, duh, I Googled it. No wonder the food blogs were telling everyone to quote “Yellow Pages” when we called in our orders!

As a marketing effort, yeah it did create hype. They got press coverage and accumulated 3,837 Facebook ‘likes’ at last count. The idea of making it “hidden” was fantastic – people love to feel smart and appreciated for it. But did it work for Yellow Pages? Quite the reverse, I think. I believe this whole stunt convinced people that Google is (still) the way to go to find anything. Google provided people not only with the telephone number, but also a step-by-step instruction manual on what to do and how to go about doing it.

I would not be surprised if this whole thing came up because Yellow Pages isn’t the first choice especially for young people, when it comes to searching for business information. It’s certainly true for me personally. My parents, who are in their 50s still consider the Yellow Pages an information source. I don’t. I have never used the service, and this experience has proven that I don’t need to.

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