From the official website:

“What do people who were once paid to be creative for a living do when they’re laid off? They get creative with their own lives. Lemonade is an inspirational film about 16 advertising professionals who lost their jobs and found their calling, encouraging people to listen to that little voice inside their head that asks, “What if?”

All resources for Lemonade were donated. From cameras to lights to flights, this is a project by and for those who have been affected by unemployment.”

I know too many people in the creative industry who are struggling: advertising creatives, film makers, artists. We are never going to be the highest paid, nor the people who get to be home in time for dinner every single day. It becomes increasingly difficult to define that thin line that separates work and life. This film will remind us that there is always hope; always an afterlife.

I definitely need to catch this one.