It is always interesting to see creative folk redefining the boundaries of “traditional media” by creating innovative content across different platforms. Pop-up Magazine is one such example that has made me think about how I like to consume my media. Pop-Up Magazine is quite literally, a magazine brought to life. From the official website:
“Pop-Up Magazine is the world’s first live magazine, created for a stage, a screen, and a live audience. Nothing will arrive in your mailbox; no content will go online. An issue exists for one night, in one place.
Pop-Up showcases the country’s most interesting writers, documentary filmmakers, photographers, and radio producers, together, on stage, sharing short moments of unseen, unheard work. Books, films, journalism, photography, and radio documentaries in progress. Obsessions and digressions. Outtakes, arguments, and live interviews.
Each evening of Pop-Up unfolds like a magazine. Short reviews, dispatches, and provocations anchor the front, longer features follow in the back. Our theme is no theme. Pop-Up seeks to explore the varied world around us, through stories and ideas. Science, music, politics, art, business, food, literature, design, nature—all in a 75 minute show.”
It is interesting to note that here, the creators seem to have taken one step back in terms of technology. They have thrown aside all gadgetry and fancy applications, and gone back to basics: stage performance. Their content is struturally and stylistically magazine-like, however the form is completely out of the box. I find this incredibly refreshing, and I remind myself that creating something new, fresh and exciting doesn’t necessarily have to involve state-of-the-art technologies and gadgets.