Facebook check-in deals

Finally! Facebook check-in deals has just launched in Australia. I’ve been watching this closely since it first launched in the States last year. Facebook Deals allows businesses to offer users special deals for checking in at specific locations. Businesses have the option of offering users four types of deals:

  • Individual deals (for individual check-ins)
  • Friend deals (for when you check-in with a friend)
  • Loyalty deals (for regulars)
  • Charity deals (for a cause)

Fantastic news for my sometimes-digital marketing self who is torn between wanting to run geo-location campaigns and not wanting to create  more web clutter by making use of multiple platforms (i.e. Facebook + Twitter + FourSquare). I’m sure I don’t need to reiterate to anyone how extensive Facebook’s reach is, as opposed to, say, Twitter and FourSquare. With the introduction of Deals, I can concentrate my efforts on one channel to deliver maximum result, instead of pottering about different platforms and potentially having the core idea or message get lost in translation.

Commonwealth Bank, Westfield and 7-Eleven are already leading the way, and I can forsee how this will continue to grow exponentially in coming weeks/months.

Are you as big a fan of these Facebook check-in deals business as I am?

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Prominence of social networking in Australia

A recent 2010 Nielsen study Social Networks/Blogs Now Account for One in Every Four and a Half Minutes Online found that globally, we spend about 110 billion minutes on social networks and blogs, which accounts for one in every four and a half minutes spent online. The average amount of time spent on these sites has gone up from about three and a half hours, to about six hours per month in 2010 (at the time the study was conducted in April 2010).

Another study Australia Getting More Social Online as Facebook Leads and Twitter Grows tells us:

“Nearly four in five (78%) of Australia’s nine million social media users sent or shared a photo in the past year and nearly three quarters (74%) sent or shared a link. The biggest increases in social media usage were reading and posting on Twitter, reading wikis and engaging with brands and organizations via social media.”

It is interesting to note that about two in every five Australians online is actively interacting with companies and brands via various social networks, telling us that Australians are becoming more receptive to social media marketing efforts. Almost nine in ten Australians online look to their peers for feedback and recommendations; engaging in a conversation with and/or about the company or brand.

In the same report, it is also stated that about 43% of Australians online own a smartphone. Mobile social networking has also become drastically popular in the last year with major telcos like Optus and Three offering unlimited Facebook and Twitter access. The top four social networks visited via smartphones are Facebook (92%), YouTube (18%), Twitter (18%) and MySpace (9%).

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Facebook: the interactive magazine

Facebook has just announced a new function that allows you to download a copy of all your information on their site. I suppose would probably be useful for people who want a copy of all the media they have donated (yes, I say ‘donated’ because, like it or not, Facebook owns all the pictures and videos you’ve uploaded) to their website. It would also probably be useful for people looking to jump the Facebook ship, and wanting to a copy of all their online activity thus far. I personally don’t see a need to put this function to use any time in the near future, but we’ll see what happens.

In the same address, CEO Mark Zuckerberg also announced the new Groups function on Facebook which allows you to choose who you want to publish information to. Quite literally, we will be able to group our Facebook friends and decide who gets to see what.

I think all this is fantastic. I see Facebook turning into this increasingly interactive magazine for your social life, where you get to dictate what and when you receive information. Let the haters keep on hating. I think it’s great.

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Burn a Koran Day 2010

Every time September 11 draws near, the world seems to hold its breath; always fearing a repeat attack. It’s never just the terrorists we have to worry about, though. There also are extremists on the other end of the spectrum, the supposed “victims” who want revenge. I sometimes struggle to find the distinction.

This year, some genius from the (ironically named) Dove World Outreach Centre in Gainesville, Florida decides that the best way to commemorate 9/11 is to host International Burn a Koran Day. Very mature. The ‘event’ has gathered over 13,000 people on the Facebook page at last count. Surprising? For me, sure. But maybe not so much in White Trash Land.

Freedom of speech, yada yada, yes I know. But how is that going to affect something as potentially damaging as this? The event is bound to create some sort of displeasure in the Muslim community – let’s not even start with the extremists. So it’s okay for Facebook to host something as potentially detrimental as an International Burn a Koran Day under the guise of ‘freedom of speech’? Who then, becomes responsible when 13,000 Koran burners get attacked by 13,000 angry Muslims? The Facebook page also becomes a breeding ground for anger and negativity. I considered putting up some of the comments on this blog to demonstrate the extent of that, but they really are too atrocious and revolting to be repeated.

I am all for individual opinion. Freedom of speech? Sure. But there has to be a line somewhere that should not be crossed. Especially when it is clear as day how it could/would lead to devastation. I am disappointed that a network as extensive and as influential as Facebook wouldn’t have the common sense to cull or at the very least moderate these ideas, instead giving them the real estate to grow, breed and fester.

The whole situation is ridiculous and has grown completely out of hand. And oh, ‘Dr.’ Terry Jones? You’re a a jackass.

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Dating Brian

So a few days ago, I wrote about the online dating world. This is Brian, a baby New Yorker (having just moved from Milwaukee, as his profile suggests), who is letting the Internet find him a date. In particular, 30 dates, in 30 dates. It’s a pretty interesting concept, and Brian has been active on Twitter, Facebook and YouTube, getting recommendations of people to date, places to go and general dating suggestions. A quick glance on his Facebook page showed that he’s been getting attention from all sorts of areas; from girls who want to date him, guys who want to recommend a good spot for a first date, and even a dating portal who was interested in working out a business deal with him. Ha, fancy that!

The Dating Brian community seems to be growing exponentially as we speak. I’d be most interested to watch and see how this pans out. The Internet as a Love Catalyst? Ahoy!

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