Finally! Facebook check-in deals has just launched in Australia. I’ve been watching this closely since it first launched in the States last year. Facebook Deals allows businesses to offer users special deals for checking in at specific locations. Businesses have the option of offering users four types of deals:
- Individual deals (for individual check-ins)
- Friend deals (for when you check-in with a friend)
- Loyalty deals (for regulars)
- Charity deals (for a cause)
Fantastic news for my sometimes-digital marketing self who is torn between wanting to run geo-location campaigns and not wanting to create more web clutter by making use of multiple platforms (i.e. Facebook + Twitter + FourSquare). I’m sure I don’t need to reiterate to anyone how extensive Facebook’s reach is, as opposed to, say, Twitter and FourSquare. With the introduction of Deals, I can concentrate my efforts on one channel to deliver maximum result, instead of pottering about different platforms and potentially having the core idea or message get lost in translation.
Commonwealth Bank, Westfield and 7-Eleven are already leading the way, and I can forsee how this will continue to grow exponentially in coming weeks/months.
Are you as big a fan of these Facebook check-in deals business as I am?