“This first-time, deeply intimate look into the life of Vidal Sassoon, from his early days in an orphanage, to his time as s soldier, his beginnings on Bond Street, and ulimately, the revolution he caused, which continues to this day. Vidal Sassoon The Movie was filmed over the course of 3 years and features unprecedented access to Vidal, candid interviews with former staff, family members, reporters and historians. Together they explore the life and legacy of the most influentiala hairdresser in the world, whose influence far outreaches the industry he changed forever.
Millions revere the legend, yet so few know the man.”
From the official website:
“What do people who were once paid to be creative for a living do when they’re laid off? They get creative with their own lives. Lemonade is an inspirational film about 16 advertising professionals who lost their jobs and found their calling, encouraging people to listen to that little voice inside their head that asks, “What if?”
All resources for Lemonade were donated. From cameras to lights to flights, this is a project by and for those who have been affected by unemployment.”
I know too many people in the creative industry who are struggling: advertising creatives, film makers, artists. We are never going to be the highest paid, nor the people who get to be home in time for dinner every single day. It becomes increasingly difficult to define that thin line that separates work and life. This film will remind us that there is always hope; always an afterlife.
I definitely need to catch this one.
Taken from the official website:
“ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.”
I haven’t had the chance to catch Doug Pray’s work, but I’m certainly intrigued after I found out that he was the same guy who who directed HYPE!, a documentary about Seattle’s underground grunge scene.
Art & Copy was extremely insightful, and wasn’t bogged down the ‘talking head syndrome’ as I sort of expected – A characteristic I find familiar in many documentaries. Aside from interviews with ad creative greats like Hal Riney (RIP), Jeff Goodby, Mary Wells, George Lois and Lee Clow (as expected), the film also discussed the infrastructure behind advertising; like satellites and billboards.
I particularly enjoyed the theory that satellites exist because of advertising. The film mentioned that a fairly large percentage of satellites exist purely for commercial use. I admit, I don’t remember the exact figure, but it was a pretty impressive number – definitely more than most of us would expect. Director Doug Pray introduced to us the idea that advertising or the commerce in general allowed satellite technology to the state that it is at today. Who knew.
George Lois is my new hero. I’ve heard snippets about him in the past, particularly about his role as art director for Esquire magazine, but the film gave me a really intimate look at his creative thought process. I’m sure there wasn’t one person in that screening last night who walked out not wanting to be George Lois. He was crass and took crazy risks with his work that would seriously have made me shit my pants if I were the client. But he’s an absolute genius and is very, very good at what he does.
I did say yesterday that I expected to come out of the screening all inspired and motivated. Try, a complete 360degree turn around. It made me look at the work that I’ve produced so far, think about what made me do or think that at that specific point in my life, then kick myself for not taking a bigger risk. I’ve decided that my new motto in life will be: WWGLD.
What Would George Lois Do?
So yes, you must catch it. Doesn’t matter whether or not you’re in advertising; As long as you need a little prick of creativity in your work/everyday life, this film is bound to serve you well.
I will be catching the screening of Art & Copy with Junior tonight at Kino Cinema. I can’t remember the last time I’ve watched a film about advertising creatives that has looked this good. I’m tempted to do a Mad Men comparison at this point (oh Roger Sterling, you silver fox), but I won’t. Pretty sure this film will involve far less whiskey, cigarettes and designer suits.. Can’t decide how thrilled I am about that at this point. But I digress.
So anyhow, I’m excited. I do expect to come out of the screening being completely inspired and motivated to do great things. That, and the opportunity to rub shoulders with the people behind Junior (pre-drinks = mingle op!) sounds enticing.
Tickets have all been sold out, so for those who were lucky enough to get their hands on some, see you there! To those you couldn’t/didn’t get tickets, I will be posting up a little review in the next few days, so stay tuned.