My year with Labsome at RMIT University has finally come to an end. It has been bittersweet to say the least. At more than one point I questioned myself: “what the fuck are you doing with yourself?” Sure, admittedly, I resented having to go to classes and doing the work, convinced that I could be doing so much more by myself in ‘the real world’. In retrospect, I do think that it was a good experience that sneakily taught me some vital skills without me even realising it. While I wouldn’t be signing up for another year any time soon, I would not discourage others from going through this route – whether or not you are heading towards a PhD.
My year was spent studying and researching social media marketing, particularly in the area of independent music marketing. I was fortunate enough to have the opportunity to work with Group120 and use them as the group as my subject of study. In this project, I looked very closely at specific case studies and developed and executed some proven strategies for the group. I was also involved in social media training: having group members familiarise themselves with the various tools and platforms like Facebook, Twitter, Reverbnation and Tumblr. My study and findings have all been collated in a full cohesive project.
Read the full report HERE
